Eastbay Category Marketing Strategist – Running (104 views)

Eastbay is looking for a Marketing Strategist for our Running Category.  The best fit will be someone who has a passion for sneaker culture and knows the ins and outs of running gear.  This position requires candidates with creative problem solving skills who feel comfortable in a flexible and fast paced team environment.

Other duties include:

  • Assisting in the development of multi-channel category marketing plans. Translating plans into campaign-based creative briefs and guiding channel teams on execution.
  • Setting campaign KPIs to reach overall category sales goals. Reporting on KPIs throughout each campaign, and provides key learnings and insights.
  • Directing content of multi-channel materials.
  • Participating in the creation of the story board and shot list for category or athlete photo shoots.
  • Directing category and athlete photo shoots.
  • Serving as the category / product expert on all shoots. Representing the company with professionalism.
  • Coordinating development and delivery of creative assets through collaboration with other departments.
  • Working closely with business units to become familiar with products and consumers in order to develop appropriate methods for communicating to the target.
  • Reviewing market research and internal reports to keep up to date on category sales and goals.
  • Understanding category demographics and staying current with marketing/merchandising trends.
  • Developing new multi-channel opportunities in marketing the Eastbay brand and their assigned category. (Ex: grass roots events, ads, vendor opportunities, videos, tests, etc.)
  • Proofing marketing materials for category customer authenticity, accuracy, and consistency across channels.

Qualified Candidates will have:

  • Knowledge and passion for our product
  • Excellent communication skills and the ability to multi-task
  • At least 1 year experience / background in retail or eCommerce
  • A Bachelor’s degree in business or related field
  • A strong artistic and conceptual thinking ability
  • Ability to travel up to 10-15%
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